Marie-France Lajoie

President and Founder, Zeste Incentive

Bachelor of Law from Université de Montréal
Member of the Quebec Bar Association
Minor in Economics at Université de Montréal
Completed the Advanced Leadership / Coaching Programme

In 1994, Marie-France and her partners at the time launched the Destination Management company, Latitude 45°, which was sold five years later to a public company based in Vancouver. Marie-France continued to manage the Incentive Department in Montreal until October of 2001, then created Zeste Incentive one month later.

Q. What I wanted to grow up to be when I was five years old?
R. A flight attendant. I admired these beautiful women. I loved their uniforms.

Q. Where I dream of going on summer vacation?
R. Anywhere where I can find sunshine, water and flowers.

Q. What I would do with a million dollars?
R. I'd buy a small villa on the Italian Riviera (if I couldn't afford a big one) and double my collection of shoes!

Q. What I do every morning when I wake up?
R. Hug my daughters and make a good coffee.

Photo de Marie-France Lajoie