Marie-France Lajoie

Founder & President

Bachelor of Law from Université de Montréal and Member of the Quebec Bar Association in 1991. Minor in Economics at Université de Montréal.

In 1994, Marie-France and her partners at the time launched Latitude 45°, a Destination Management company, which was sold five years later to a public company based in Vancouver. Marie-France continued to manage the Incentive Department in Montreal until October of 2001, and then created Zeste Meetings & Incentives one month later.

Her other passions? She loves travelling with her daughters and walking her dogs. This being said, she never misses the opportunity to buy a new pair of shoes!

I can’t take the plane without…?

My bottle of water… A must !

My motto…?

“I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.”– Audrey Hepburn

If I were a hashtag…?


Favorite place in Montreal (or in Toronto)…?

Atwater market (Montreal).

Place where you love to go back to…?

London… too many giggles and great memories.